subjekt — Meja — Branding case

CLIENT

Meja Coatings B.V.

DELIVERABLES

Rebranding
Brand identity
Visual identity

TEAMED UP

Kablam

CHALLENGE

Meja is a powder coating company with a selection of 200+ colors in stock, providing them with the advantage and the ability to inspire through a wide range of unique colors. We were tasked to create a compelling rebranding strategy that aligns with their distinctive approach within the industry.

SOLUTION

We developed an introverted visual identity that seamlessly integrates with an extroverted, no-nonsense tone of voice. This approach mirrors the core character and DNA of the company — avoiding extravagance while connecting with clients on a human and equal level. By embodying their philosophy of color inspiration and advice, Meja distinguishes itself in a traditionally conservative industry.

The sphere behaves like a container, infusing the modest identity with color and character.

The sphere, from which the logo is derived, acts as a container. This vital part of the brand offers space for color and imagery.

All assets contribute to the industrial character and are infused with round shapes and a personal tone of voice. Even the typography is meticulously chosen to match the brand values. Making the identity, while being modest, stand out in the industry.

Read more about our inside-out approach.