CLIENT:
Meja Coatings B.V.
EXPERTISES:
Rebranding
Brand identity
Visual identity
Meja is a powder coating company with a selection of 200+ colors in stock, providing them with the advantage and the ability to inspire through a wide range of unique colors. We were tasked to create a compelling rebranding strategy that aligns with their distinctive approach within the industry.
We developed an introverted visual identity that seamlessly integrates with an extroverted, no-nonsense tone of voice. This approach mirrors the core character and DNA of the company — avoiding extravagance while connecting with clients on a human and equal level. By embodying their philosophy of color inspiration and advice, Meja distinguishes itself in a traditionally conservative industry.
The sphere behaves like a container, infusing the modest identity with color and character.
The sphere, from which the logo is derived, acts as a container. This vital part of the brand offers space for color and imagery. Combined with the tone of voice, the container gives the brand its engaging character.
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