CLIENT
Phood Kitchen
DELIVERABLES
Campaign
Brand activation
Guerrilla marketing
A special thanks to
CHALLENGE
Driven by innovation, Phood Kitchen turns healthy, hyper local food into the foundation of its revolutionary menu. Being the world’s first Aquaponic Farm-restaurant empowers them to grow their own products right within their restaurant. With these products they've curated a menu to cater to the various needs of the human body. Pursuing their vision to make nutrient dense foods the new standard, they've asked us to create a campaign to increase local awareness for their restaurant.
SOLUTION
We aimed to create a campaign that embodies the core essence of the restaurant. Creating two emerging communication concepts embracing the versatility of the name ‘Phood’. Both enhancing their values and positioning them as a beacon for healthy dining.
Transforming sidewalks into farms with a vibrant, seed embedded flyer.
The campaign actively invited people to collaborate and spread the message.
The seed-embedded flyer allowed the residents of Eindhoven turn their sidewalk into small hyper local 1ft² farms.
To increase impact, a second concept was introduced: 'Phood for thought'. We planted vegetables and spices at various locations around the city. The plants were accompanied by cards containing the benefits and nutrient values.
Combined, the two campaigns engaged the audience in a playful manner, bringing attention to Phood's remarkable story and ambitious goals.
Read more about brand activation or contact us.
Amplifying the message with a city-wide poster campaign.
A local guerrilla campaign has a significant impact on a small scale, by directly engaging residents to participate actively in its concept.
To reach a wider audience and increase impact, the campaign's message was amplified through a city-wide poster campaign.
Read more about brand activation or contact us.
Let's turn heads with a strategic brand activation.
Want to know how we can make your brand thrive? Drop us a line. We won't bite (pinky swear).
