Subjekt; Eindhoven based creative agency for brand activation with impact.
Our brand activation philosophy.
Want to create a buzz around your brand? We elevate your product or service into a engaging brand through strategic brand activation. Whether it's a guerrilla campaign or online activation, we fuel brands with captivating experiences.
Unleash your brands full potential. Schedule a meeting with us.
We turn love at first sight into loyalty for your brand.
Three phases of brand activation.
Brand activation starts with a solid strategy. What goals are we aiming to achieve? Who is the target audience? Is it a local guerrilla campaign or a nationwide online activation? After defining the strategy, we determine the message and the resources needed to activate your brand.
With the objective in mind, the activation starts — a phase where your brands message comes to life. We make people's heads turn and engage with your brand. This not only triggers awareness but also nurtures affinity between the target audience and your brand. Meanwhile, behind the scenes, we gather data that allows us to 'flirt' again at a later moment.
A brand activation is often a short but powerful experience. Afterwards, we utilize the collected data to maintain targeted and personalized communication. This ensures that the flirting smoothly transitions into loyalty for your brand.
Brands we activated
Case: Phood Kitchen
We created a local guerrilla campaign for Phood Kitchen, aiming to raise awareness about their concept, which features a menu with hyper-local ingredients and highlights their nourishing benefits.
With the slogan 'This is one square Phood' (1 ft²), we created engagement for their restaurant. The campaign involved distributing flyers the size of a sidewalk tile, printed on paper embedded with seeds. This way, people could grow their own hyper-local food. Simultaneously, we launched the poster campaign 'Phood for Thought,' sharing their philosophy to create awareness for healthy food.
Case: Eindhoven Cultural Awards
Every year since 2017, Cultuur Eindhoven has hosted the Eindhoven Cultural Awards, a ceremony that celebrates and stimulates culture. They have asked us to develop the campaign for the awards every year since its introduction.
The goal remains the same each year: to give the residents of Eindhoven a voice to nominate and vote for cultural institutions and makers that contribute to the city's cultural atmosphere. With the citywide campaign, we aim to reach all inhabitants to raise awareness and boost appreciation for cultural makers.
Let's fuel your brand with an impactful activation.
Want to know how we can make your brand thrive? Drop us a line. We won't bite (pinky swear).